Discuss your project
Founder’s experience before the agency07.2018 — 01.2019
ChaChaChai!

A tea and coffee shop in a shopping mall

A tea and coffee shop in a shopping mall ran with no cash register and no inventory records. In two months we set up inventory, a register and card payments and launched an online store, and the average ticket grew by about 15%.

2months for inventory, register, card payments and online store
≈15%growth in average ticket and revenue
Project passportFrom the case

A tea and coffee shop in a shopping mall

  • Client

    A tea, coffee and sweets shop in a shopping mall, Chelyabinsk.

  • Timeline
    Shop
    7 mo
    Online store
    6 mo
  • Team
    Project manager and business analyst: the agency’s founderFull-stack developer
  • Tools
    • MoySkladinventory
    • Online register and card paymentsin-store sales
    • OpenCartonline store
    • Bitrix24tasks

Where it started

In summer 2018 a small tea, coffee and sweets shop in a Chelyabinsk shopping mall was bought. It had been trading for more than three years, but cash only and without a register, and the staff kept records in a notebook. The shop had to be brought into line with the law and its revenue raised.

What the shop was like

First we worked out how the shop operated: what was sold and at what prices, who visits the mall, what the staff said about customers and about those who left without buying. Two sales assistants worked in shifts, and nobody tracked the shifts. The range was tea and coffee from one premium brand, lollipops, handmade gift baskets and tableware, while the mall’s visitors chose the budget segment. The baskets hardly sold even before holidays, yet they took up shelf space.

Inventory, register and shelf

First we did a stocktake and entered suppliers, the catalog, stock, purchases, rent and payroll into MoySklad. Sales, stock and expenses became visible every day, and the notebook was no longer needed. The online register was linked to the MoySklad catalog, so a sale printed a receipt and wrote off stock at once. We added card payments, and customers could finally pay by card.

We rebuilt the shelf from the sales data. We kept the premium brand and added a budget tea and coffee supplier. There were more sweets: chocolate and honey joined the lollipops, which sold well. Large baskets were replaced with compact gift sets.

Online store

There was no money for rent and fit-out of a second shop, and the owners didn’t want a loan. So in September 2018 we launched an online store on OpenCart with a ready-made template to sell across the city. In the shop goods were sold by weight, and on the website they could also be bought in one-gram steps. The website took the catalog, prices and stock from the same MoySklad, and receipts came from the same register. We added card payment on the website and delivery cost calculation for Russian Post and CDEK.

How it ended

The average ticket and revenue grew by about 15%, but the shop fell short of the target figures, and online sales never took off. We looked for a spot in a busier mall, but the rent there exceeded monthly revenue, and fitting out to the mall’s standards needed separate investment. In January 2019 the shop closed, and the online store a month later.

More case studies

All case studies
Manufacturing08.2017Stoleshnikov

A furniture factory catalog designed in ten days

E-commerce10.2012 — 01.2015Loopy Cats

An online store of electronics accessories

Web studio2010 and 2014Inspire Technology

Launching a web studio, and its redesign

Let’s talk about your project

Hi! Tell us what you need, and we will come back with a quote.
What do you need?
Project management
We run the project on an hourly basis, and you can start with a trial month of up to 20 hours, paying only for the hours worked. Price on request: we’ll quote once we have read your request or your Telegram message.
Project management office
A project management office starts with two trial months, billed for the hours actually worked. Price on request: we’ll quote once we have read your request or your Telegram message.
Project management audit
The audit is 20 hours of work, a report and a roadmap. If you decide to implement the changes, we go in stages. Price on request: we’ll quote once we have read your request or your Telegram message.
Website support
Website support is billed by the hour, and the first month can be a trial of up to 20 hours. Contractors’ hours appear as a separate line in the report. Price on request: we’ll quote once we have read your request or your Telegram message.
Business processes
We map processes in stages. Price on request: we’ll quote the first stage once we have read your request or your Telegram message, and the second one after the first.
Project rescue
We start with a project audit: 10 hours, 5 business days. After that we work by the hour. We don’t guarantee a turnaround. Price on request: we’ll quote once we have read your request or your Telegram message.
Leave your contact details, and we’ll send you a quote.