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Founder’s experience before the agency08.2017
Stoleshnikov

Website and catalog design for the Stoleshnikov factory

The Stoleshnikov furniture factory needed a website where buyers place orders without a sales manager. In ten days in August 2017 we designed a new website and a catalog with ordering right from the product card.

The new home page of the Stoleshnikov website
10days to design the website and catalog
50+cities with partner stores
3ways to buy: product, custom order, furniture set
Project passportFrom the case

Website and catalog design for the Stoleshnikov factory

  • Client

    Stoleshnikov dining furniture factory, Miass.

  • Timeline

    August 2017, ten days.

  • Team
    Project manager: the agency’s founderUX/UI designer
  • Tools
    • Adobe Photoshopmockups and UI kit
    • Bitrix24tasks

Where it started

Stoleshnikov is a dining furniture factory from Miass, Russia. It started in 1990 as a joinery workshop, and its solid wood furniture is sold in partner stores in more than fifty cities. The factory’s website was outdated, yet it brought in a fair number of orders. There was no catalog on the website, only an e-brochure with no product details, and orders could only be placed through a manager, by phone or email.

What the factory wanted

The factory wanted to refresh the design without changing the familiar page layout, and to free its managers from consultations and manual processing of orders from the website. For the design we chose a soft redesign: the home page, catalog and contacts kept their block layout and got a new style. That needs neither deep analytics nor a new brand, and the next step can be taken separately.

The new home page of the Stoleshnikov websiteThe old home page of the Stoleshnikov website
Home page: the old layout, a new style

The catalog

The brochure was replaced with a catalog with filters by attributes and full product cards with a gallery, description and dimensions. A product can be bought right in its card through a short step-by-step form, without a cart or a separate checkout. Besides ready-made products, the catalog gained custom orders, where the buyer sets the size and material, and furniture sets in one style put together by the factory’s staff. The manager only confirms the order and helps if the buyer has a question.

Table catalog: filters and product cards
  • Filters by attributes
  • Card: gallery, description, dimensions
  • Custom order
  • Furniture sets in one style

Cards and UI kit

The product card and the furniture set card were designed from scratch. For the front end we put together a UI kit with colors, fonts, sizes and standard elements such as buttons. The mockups and the UI kit went to the agency that built the website, integrated it into the content management system and programmed what the website had never had before.

Product card: gallery, description, dimensions
Product card with the order form

All screens

  • Home
  • Catalog
  • Furniture set
  • Product card
  • Contacts

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Project management office
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Project management audit
The audit is 20 hours of work, a report and a roadmap. If you decide to implement the changes, we go in stages. Price on request: we’ll quote once we have read your request or your Telegram message.
Website support
Website support is billed by the hour, and the first month can be a trial of up to 20 hours. Contractors’ hours appear as a separate line in the report. Price on request: we’ll quote once we have read your request or your Telegram message.
Business processes
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